Book Marketing Information

Get Rid Of Those Doorway Pages Getting traffic to your site is the ultimate goal. Withoutthe traffic, you site isn't going to do much but take upcyberspace. Now, there are many ways to do this, and youshould be doing them all. But for our purpose here, I willlimit it to Search Engines.A while back, doorway pages were all the rage. Everyone wasscrambling to create hundreds and thousands of pages to essentially trick the search engines into leading people totheir sites. It seemed unethical to me, and I figur...

Get Your Book Done … Now! I don't believe in writer’s block. (I can hear the gasps of disbelief already.) Listen: If you hire a plumber to come to your house and fix a problem, do you expect him to say, "Sorry, I can't figure out what your problem is. I think I have plumber’s block"? Probably not, and if he did, you'd toss him out and call another guy faster than you can say Drano. Not that plumbing can be compared to writing, but if we follow the proper steps to get the job done, I find that writer’s block melts away, the drains are unclogged, and the words start flowing like water from a faucet. But what are these "steps"? Well, a big part of my job as a book marketing specialist is to help people create something they can...

Getting Help To Market Your Book Marketing your own book can be fun, but it can also be a daunting task. Deciding how and when you need help will usually depend on a few things. First off, if the success of your book is suffering because you have limited time to promote it, you might want to consider having someone promote it for you. While promotional windows for most books can run for months or even years, there are several things like book reviews, signings and tours you can't afford to wait on. Other indicators that you're ready to outsource this project are if you're at a loss as to how and when to send something to the media, if you don't know where to start, or you want to begin a media campaign and don't have the contacts. It may be time to outsource some of this work. #1 Look for someone with book marketing experience!When you...

Getting On Radio…. Tomorrow! Whether you're just starting your campaign or knee-deep into it, radio is a great way to promote yourself and gain valuable media exposure. When people begin working on their book promotion, most of the time names like The Today Show and Oprah immediately spring to mind. And while these are admirable goa...

Getting Real About Getting Published So you say you want to get published? Well, great! These days you have more options than ever to see your work in print. Whenever I teach at conferences I am always amazed at how many authors are still unaware of their publishing options. Today, more than ever, writers have the ability to take control of their writing future and get published...today! How? Well, self-publishing for one. What? You don't want to self-publish. You're worried about the stigma attached to it? Did you know Mark Twain self-published his books? Didn't seem to hurt his career, did it? Eve...

Getting Started? Why Your 1st Step Is Finding A Niche Marke Getting Started? Why Your 1st Step is Finding a Niche Market© 2003 Nava BrombergerThe most common thing I hear from people is that they don't know where to begin building an online business. Well, it's no wonder... The internet is an enormous place and a huge opportunity. But if you don't pick a piece of it then you'll not only soon be overwhelmed but worse, probably not see much success.Let me explain.Building a business on the internet is just as real as in the brick and mortar world. In many ways it's easier once you have a good system in place. But that doesn't mea...

Getting Syndicated Over the years I’ve spoken to a number of authors who say they aspire to write a syndicated column. Getting syndicated is a great idea, albeit a challenging one. If you’ve thought of this no doubt most (if not all) of your competition has ...

How To Avoid The 11 Biggest Mistakes Of First Time Authors “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding.Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due.1.Unrealistic expectations. Don’t expect to get rich off your book, even if it’s a success by publishing standards. The vast majority of books fail to earn out their advance.Instead, develop a personal marketing plan to leverage your career off your book. Instead of trying to make money on the book itself, use your book to open doors, promote your credibility and build relationships with readers.2.Writing without a contract. Never write a book without a signed contract. Instead, prepare a polished proposal and two sa...

How To Create A Media Frenzy For Your Book Prepare talking points before making media appearances.Many new authors spend so much time and energy trying to get in the newspape...

How To Create A Media Frenzy For Your Book Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air.Prepare talking points before making media appearances.Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. ...

How To Get Great Testimonials And Endorsements For Your Book Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them. Endorsements and testimonials (which we will call endorsements for the sake of simplicity) create the push that prospective customers need in order to become buyers. Endorsements provide credibility to your claims about the quality of your product and they affirm your expertise and product knowledge. Even if you are not professionally trained in your area of expertise, endorsements from professionals or well known in...

How To Get The Most From Your Free Ebook How To Get The Most From Your Free eBookMarketing CampaignFirst, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.Your ebook needs to have quality content. You can write your own content or ask permission to use another author's c...

How To Harness The Power Of Ebooks For The Benefit Of Your W Ebooks can be a powerful tool when it comes to promoting and profiting from your website. To be able to benefit from ebooks, it is important to know how to use them to their full potential.There are two big ways in which ebooks can be used to benefit you and your site:1.Promotion2.ProfitingBoth of these are extremely important. Without promoting your site and receiving enough visitors, it is impossible to profit, which is the ultimate aim of a successful internet business.Promotion:Ebooks are especially good for advertising your website. They cost almost nothing to produce and can be easily distributed via an email. You can either use an ebook which you have created yourself, or you can use another author’s ebook, provided you have permission. Here...

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How To Utilize Galleys For Best Results Once your book hits bookstore shelves, you've got approximately eight months to produce sales. If your book doesn’t prove itself after the eight months, it will almost certainly get pulled. So the time to do your marketing is way before your book even thinks about hitting the shelves.Thousands of booksellers and librarians found their buying decisions on reviews. But the major review journals (i.e. Library Journal and Publishers Weekly) will only review your book if you send them a bound ma...

Internet Success Story Interview: Mark Joyner Marty Foley of ProfitInfo.com and AffiliateProfitInfo.cominterviews Mark Joyner, one of the true pioneers of online marketing.Among other things, Mark was instrumental in sparking thee-book marketing craze, wrote an e-book which has beendownloaded millions of times, and is responsible for one of the greatest success stories in Net history: the building ofSearchHound.com on an ad budget of $0 - and selling it formillions.[Marty]: Mark, can you give us a little background on your...

Interview With A Writer How and when did you get started as a writer?I always wrote as a child – letters to friends and poems, but never thought of myself as a writer until receiving an A on an essay in college. I’m a late bloomer and didn’t become a newspaper reporter until almost age 40. How do you usually find your ideas?Truthfully, I always had trouble coming up with the “fresh ideas” sought by magazine editors. My first book, Catskills Alive, was conceived during a trip to the Catskills with my husban...

Large Or Small Businesses Profit Through Ad Tracking ------------------------------------------------------------Large or Small Businesses Profit Throug...

Looking To Sell Your Book For A Good Price? Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford. PUSH v. PULL EXPLAINED Books with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With self-published titles, booksellers must pull customers through the door and that costs money. Put yourself in their shoes. Giving preference to books with built-in push makes sense. Remember this formula: push stacks chips on your side of the bargaining...

Making The Most Of Amazon.com Besides being a great place to shop, Amazon also offers considerable marketing opportunities for anyone willing to take the time to explore them. Here are just a few you might want to consider. Keep in mind that Amazon's site is not static, meaning that they are in a constant state of change. If any of these items aren’t available on the site, keep checking back because Amazon will often shuffle features to gauge their individual popularity...

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Maximizing Your Book’s Earning Potential Everything in life is worth writing about if you have the guts to do it and the imagination to improvise. The worst enemy to creativity is self-doubt. - Sylvia PlathIf you're going to put out tons of effort writing a book, you should also invest the extra time and energy into creating some strategic components that can really help leverage your promotional options. Building marketing into your book is one way to help maximize your book's earning potential. If done correctly, you could shave hundreds, if not thousands of dollars off of your marketing and publicity budget.So, how do you get started? Well, it’s easier than you might think. First you'll want to do a little brainstorming and really begin to focus on your reader. A good analysis of who will be reading your book will help you determine which components need to ...

Media Training Magic Whether you’re doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media trained or coached before and you’re seeking a steady stream of broadcast media, then you mi...

Micro-genres: The Next Big Thing In Publishing Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call the "micro- genre." It's a way of niching a book in such a finite way that it feeds into a category within a category. An example of this is the micro-genre of chick-lit. Now we have hen-lit, mommy-lit and a few brave UK publishers are even dipping their toes into the daddy- lit category. So why are publishers pushing micro- genres? Well, the world of publishing faces its biggest hurdle ever: a lack of readers. We're publishing more books than ever but overall readership is down. Combine that with the scourge of the publishing industry: book returns and you've got a recipe for publishing peril. Micro-ge...

Networking Gold Whether you’re trying to find an editor for your book, or a producer to pitch your story to, sometimes it’s all about networking. If you still have 999 of the 1,000 business cards you ordered, you’re not getting out the...

Never (ever) Sell Your Book So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember it’s not about the book, it’s about what the book can do for the reader.Finding the benefits to your book might seem like a pretty simple task and touting that "It’s a great read!" won’t get you very far. To determine what your book will do for your reader, you’ll have to dig deep, sometimes deeper than you thought. Especially if your book is fiction, this task of finding benefits will require some serious brainstorming. The key here is, be different. If you have a diet book, don’t offer the same benefits a million other books d...

Oblivious Webmasters And E-zine Publishers Sitting On A 24 C It continues to amaze me that everyday I see more and morewebmasters and e-zine publishers still worrying about the highcosts of online advertising and promotion when all this time theyhave been sitting on a 24 carat goldmine. A goldmine so valuablethat it promises to end their worries for months if not years tocome.As the webmaster of Carvers E-Book Marketing Centerhttp://carver.bizland.com I see day after day visitors whoare sitting on what promises to be one of the most effective andexponentially growing free advertising mediums that they've everexplored. A free advertising medium that is so effective

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