Copywriting Information

The Writing Game There are a lot of tapes and books and CD and even videos out there that claim they teach you how to write, but how many actually offer a full 4 part course included in their manual. A course that is offered in London as part of a creative writing school?This one does. And more importantly, it works. But if you are stuck in the box mind-set that it takes years and years of torture to produce that amazing book, then this is not for you and you should go back to talking about writing and getting a couple of sentences a week down on the computer when inspiration comes.The following information is for people who think they don’t have enough time to sit down ...

The Writing Is In The Rewriting. Seven Steps To Getting It Right Writers who are so fluent, facile and sure-footed that they can write their stuff down and that's the way it runs are rare.Ernest Hemingway rewrote the last paragraph of THE SUN ALSO RISES 28times before he got it right. David Ogilvy confessed that he'd done as many as19 drafts on a single piece of copy before presenting it to anyone.What we're talking about here is good writing for easy reading. Writing thatdoesn't puzzle the stranger, but clearly conveys the meaning the writer intends.It's a sweaty proposition, this rewriting, because it demands that we serve asour ow...

Tight Lines, Writers! “Tight lines” is a good luck wish among fishermen. When you’ve hooked a fish, your line tightens up.I was musing on this expression as my husband critiqued my lousy casting skills on our latest fishing expedition. Anthony’s as accurate a caster as they come. He can pinpoint a particular far-away reed and cast an inch in front of it.We were going for bass, and he explained that bass like to hide out on the perimeters of a lake, under rocks and in between plants. Problem is, I can’t pinpoint anything. I aim my pole right and the line somehow flies left. I aim fifty feet away and...

Titles Sell Books Judy Cullins © 2004 All Rights Reserved A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better. A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The package outside sells the product inside." Make your cover sizzle. Start with a working title before you write your chapters. Include your topic, your subject and use the b...

Top 10 Strangest Ebay Items Ever Sold. eBay can be a very odd place, given that you can sell almost anything you want. Here are the auctions we’ve picked as being the strangest ever.#10 - Girlfriends: Some girls auctioned their services as ‘imaginary girlfriends’, who would send the winning bidder pictures of themselves and loving letters, which they could use to pretend they had a girlfriend.#9 - Wedding dress: Nothing strange about selling a wedding dress, you might think – but this was the guy’s ex-wife’s wedding dress. And h...

Top 5 Rules Of English Grammar Communication is effective when we follow certain rules. These rules make the written words understood. A writer should make the ...

Top Ten Checklist To Edit Your Articles Judy Cullins ©2005 All Rights Reserved.Submitting articles once or twice a week can yield 15 or more subscribers to your own ezine each time. Read by...

Top Ten Tips Part 1 Golden Rules For New Writers - Things you need to know before you begin.Rules govern everything we do in life; even if those rules are of theunwritten kind we abide by them and expect other people to do the same.Why should writing be any different? It shouldn’t be and it isn’t. The following rules are the basis for good writing. If anyone tries to tell youthat rules are made to be broken, remember that you have to lear...

Top Ten Ways To Write A Book That Sells Judy Cullins c.2004 All Rights Reserved.Is there a book inside of you? Yes? Then why don't you write it? Or, if you've already written a book, wouldn't you like to sell more? So many of you have a great idea for a book, even a dynamite title, but much more is needed to write a book that sells. Here's the top ten ways to write a book that sells:1. Write what's interesting to you and what will still interest you in two plus years. You can maintain all of the parts to writing a book much better if you know a little and want to know more about your subject. 2. Have passion about your topic. If your book is an extension...

Understanding The First Rule Of Writing—before You Start The Great Bestseller Chaos and confusion come when established rules and procedures are not followed. Even mixing and matching systems to favor one’s own position can cause a great deal of consternation. In writing a book, the first rule is to know and understand why you want to...

Web Content Mass + Keyword Optimization + Links = Seo How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much–it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search engi...

Web Content (mass + Keywords) + Links = Seo Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant ...

Web Site Analysis - A Study In Damage Control Web Site Analysis A Study in Damage ControlBy WG MooreIn my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about failure. It is often difficult and embarrassing to admit failure and sometimes it is even difficult to see it, even when it is right in front of us. But only by examining our failures can we hope to improve and progress. Hopefully, this article will help others avoid the same mistakes we made.Keep in mind that web analytics is not always about counting traffic. In fact, that is usually only ...

Web Site Marketing Strategy - Article Submission To Article Directories Every website needs traffic. It’s pretty simple really. No matter how wonderful your website design is, it will just squander in no man's land if no one ends up visiting it. Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Your automatic recurring income stream is dependent on the number of visitors you will receive as you drive traffic to your web site.As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price p...

What Employers Look For In Freelance Writers Freelance writing is as much about selling yourself as it is about writing. With this in mind, we asked some of the employers who use our site, and others like it, just what it is that they look for in a freelance writer. Here's what they told us:1. Employers won't go looking for the information they need "A lot of the freelancers who replied to my advert just sent me their quote and nothing else," says Angel, who advertised for a freelancer in July. "There was absolutely nothing to set them apart from all of the other writers who responded, and I'd have had to contact them with questions to try and get the information I needed out of them. Needless to say, I didn't bo...

What Hurricane Katrina Can Teach Authors By now, you are heartsick and tired of looking at the images of the horror and devastation in the aftermath of Hurricane Katrina. However, if you are an author and self-publisher, it pays to look at this disaster as a wake-up call.Just for a moment, image that a disaster stuck YOUR home. What would happen to your writing and to your business? Could you keep things going if you had no electricity, no internet connection, or no phone service? How could you continue to sell your books, even if you were unable to get online to process orders?There are several important steps all authors and self-publishers need to take immediately to ensure that your books and y...

What Is Creative Commons Copyright 2005 Sharon HousleyCreative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrig...

What’s Wrong With Proofreading? More Tips For New Writers (Part III)Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc as well as by the textual content of your website.I recently read an article in which the author encouraged people to wr...

What To Write About [Word Count: 459 words] This is a perennial question among writers and wannabe's. Many of us dream of writing a book. Why not. What greater story ca...

Where Can I Publish My Book? "If you write without getting published, then there is no use in writing at all.” Those are words of wisdom from someone who wants you to seriously consider publishing your book.But before you really do so, you will do well to consider these questions:<...

Who Is Your Inner Critic? Spend time listening to your Inner Critic. He or she is not comfortable with the risks demanded by a creative endeavor. By becoming aware of the foul jabber of your Inner Critic, you can see how your mind puts up roadblocks to creativity.Tip 3 from Ten Tips on Creativity Imagine your conscious mind is tuned in to a radio station run by a single disc jockey, your Inner Critic, and you have no way to turn down the volume much less turn it off. In fact, you’ve grown so used to the constant talk from the Inner Critic, you hardly notice he’s ordering you about, commenting, passing judgment and evaluating just about everything you do or say; this is all so subtle and insidious that you don...

Who Makes Your Content Choices Clear? The Secret Path to the Universal Heart"I'm writing for everyone." I'm chagrined whenever I hear a young writer say that. I remember what it was like when I was starting out and felt my writing had to work for the broadest possible audience. Then I spent long painful hours struggling to sort through the endless sands of potenti...

Why Ezine Articles Make Me Dance I wrote my first ezine article in December 2001. I titled it 'The Power of Online Friendship'. It was five paragraphs long and contained 3 typos. I used it to promote 'The Free Promotion Tips Ezine', an ezine of mine that has long since faded into the Great Void of Cyberspace. I still think it's one of my most moving articles.I danced around the house, riverdance-style, for about 10 minutes when I read the email from Chuck Bowden, the editor of Your Ad Space Ezine, who promised to use my article. That was quite possibly one of the happiest days of my adult life.I'm aware that most of you have more thrilling liv...

Why Jerks Win At Direct Marketing Have you ever noticed that some very successful direct marketers go out of their way to be cantankerous? Have you ever wondered why? Today we're going to discover their secret? It makes many of them millions!Studies have shown that people buy on emotion and then justify it with logic. We buy new BMW convertibles because we know we'll look good in them. Then we rationalize that "BMW makes a very good car that will prove to be a great long-term investment."Those direct marketer...

Wireless Home Networking – Choosing The Right One Are you suffering from home wireless networking nightmare? There are so many options. 802.11a, 802.11b, 802.11g – what is all that? All you want is to get online on your notebook computer in your living room without tripping over wires.First thing you should know is, all of them will get you online or network your computers together. The difference lies in speed, connection quality and ...

Write Articles And Captivate Your Readers To get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you.) A well-written article can:- help build your profile- draw traffic to your site, and- help build a database of clients through associated e-courses or newsletter.How do you write the article? You can come up with the content - How do you grab those readers and make them come back for more?As you can construct and edit an article (it has a beginning, middle and end; and you can check the grammar and spelling); if you want to WIN readers - think about what they want to know.Put your readers first. Give them what they want and they'll be queuing up to read a...

Write Articles, Get Noticed If you have a website, you need to get visitors to that website. Writing articles is one of the best ways to get that traffic.Many people believe that they can't write. My feeling is, if you can talk - you can write. It may help you to list the major points that you are trying to make. Think about the subject you want to write about. Is there a product or an affiliate program that you want to showcase?Once you know the topic and the points you want to make, create a simple outline. Then, all you have to do is elaborate on each point. Before you know it, you have your article written!When your article is finished, create a "killer" resource box that introduces you, your website and your product (or your affiliate p...

Write Strategy: Think, Believe, Attack Think of writing like karate...it's about DISCIPLINE.Writing, like other forms of art, work or talent, requires discipline. It won't ever be enough that you say to yourself that you are a writer. Only when you write and write with discipline can you call yourself one. Before you can earn a black belt in karate, you have to dedicate yourself, practice and instill discipline in yourself to learn the moves and techniques. The same goes for writing. Don't just read books. Devour them. Ray Bradbury, author of Zen in the Art of Writing, suggests books of essays, poetry, short stories, novels and even comic strips. Not only does he suggest that you read authors who write the ...

Writers Conferences: The Best Thing You Can Do For Your Writing Career Writers conferences come in all shapes and sizes. Virtually anytime of the year you can attend a conference anywhere around the country. But, why would you? Just when your manuscript is gaining momentum, why on earth would you put it down to go hang out with a bunch of writers you've never met? Because despite the notion that writing is all about isolating yourself, isolation is not a good thing. No one can live ...

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