Go To Copywriting Home | Add to Favorites
No More Jargon!
Have you taken time recently to look at your website? When creating your website did you think about what matters? Find out…
When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often ‘No.’
The first mistake most companies make when filling their website with content is overlooking who they’re writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.
This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services – so they assume knowledge of the products. This results in a website that’s not informing the customer of the information they need to know. The customer feels saddened and useless, and shops elsewhere.
So why not increase sales, write better documents and pamper your audience.
So how do you ensure your site is void of jargon? Aspiramedia web design have launched a free website for this reason – No Jargon. So what it’s about?
About "No Jargon"
It's a campaign
No Jargon focuses on making the Internet free of jargon; it's as simple as that.
It's a showcase
As part of the No Jargon campaign, jargon-free sites are showcased. So help No Jargon by submitting your website.
It's a collection of resources
No Jargon aims to help. A resources page helps to and informs about ditching jargon and adopting clear language.
About the author:
Author: Andrew Faulkner of aspiramedia web design. http://www.aspiramedia.com
No Jargon: http://no-jargon.aspiramedia.com
Source: Article Directory
The Truth Behind Musician Press Kits
The Truth Behind Press Kits, Bios, and Controlling Your ImageA lot of what you have been told about creating your image is false. This article is meant to be a simple list of things that might surprise you as a musician. Some of you have had “managers” misgui...
Write Articles And Captivate Your Readers
To get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you.) A well-written article can:- help build your profile- draw traffic to your site, and- help build a database of clients through associated e-courses or newsletter.How do you write the article? You can come up with the content - How do you grab those readers and make them come back for more?As you can construct and edit an article (it has a beginning, middle and end; and you can check the grammar and spelling); if you want to WIN readers - think about what they want to know.Put your readers first. Give them what they want and they'll be queuing up to read a...
Many Writers, One Clear Voice
Imagine creating your first book, one on which hangs the future of your company-and maybe even the industry you love. Imagine you have a publishing contract, five editors, a eighty contributing authors, hundreds of draft pages, a deadline in five weeks and a growing fear that the book you intended to create is nowhere in sight!Such was the plight of Jane Deuber, one of the founders of the Direct Selling Women...
|
 |
|
|
Mechanical Poetry Techniques: Part Two
What do you do when you want to write poetry? I hope your answer is "I start writing." Even writing a bad poem is better than waiting for the "right words." You can always throw it away, and the process has begun. You'll start to find the words sooner than if you just waited. Here are some more ways to get started.Sing A PoemTry a little experim... |  |
| Refining Your Elevator Pitch
Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would you say to this person? Would you comment on the weather? Perhaps lament about the price of gas? Or would you take the opportunity to pitch your story as you glide up three floors? Now, this might not actually ever happen but it's still a good idea to be prepared. That's what I call your elevator pitch. So, how do you get to your elevator pitch? How do you refine your topic down in such a way that it grabs the attention of someone in a matter of a few... | |
| No More Jargon!
Have you taken time recently to look at your website? When creating your website did you think about what matters? Find out…When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often ‘No.’The first mistake most companies make when filling ... | |
| Extreme Research: 10 Snappy Rules For Success
So you want to learn to research well, and not waste any time. Let's do it. Here are a few NECESSARY preliminary points.First, adopt an aggressive I-am-taking-over-this-place mindset.2. Develop a system for executing the research process. By creating your own rules to follow systematically, you really speed things up. Don't have one? No worries. You can use mine. I happen to have "research animal" stamped on my forehead.3... | |
| Homelanddefensestocks.com Exclusive Feature On Cybersecurity: "potential Movement In Federal Cybersecurity Toward Commercial Firms" By Well-known Author Edward P. Moser
Co-author of published book "Secure Internet Practices" Reviews Current Trends in Cybersecurity POINT ROBERTS, Wash., November 08, 2005 - www.HomelandDefenseStocks.com and www.NationalHomelandSecurityKnowledgebase... | |
| Distribute Your Self-published Book - Part 2
Judy Cullins ©2005 All Rights Reserved.Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book in... | |
| How To Earn Cisco’s Firewall Specialist Certification
Security is a hot topic in today's networks, and will continue to be for a long time to come. With that in mind, you must consider adding a Cisco security certification to your resume and firewall skills to your skill set.It's quite a jump from the CCNA to the CCSP (Cisco Certified Security Professional), and Cisco has made that leap m... | |
| Stimulate Your Senses!
When you get stuck for ideas, and the words won’t flow, invariably it’s because one, more or all of your senses aren’t being stimulated. Staring at a blank screen or sheet of paper really doesn’t help. The best way to stimulate all your senses in one hit is to provide an inspirational space you can work with. Lots of Feng Shui arrangements appear in western homes these days, and they’re great, but outside those four w... | |
|
|
