Go To Sales Letter Home | Add to Favorites
Tips On Writing A Killer Sales Letter
Writing a sales letter doesn’t have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter
Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what’s in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you’re selling. Tell them how your product can help them. Don’t beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don’t be vague it will turn them off.
Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don’t start sounding arrogant and brag.
Writing Style: An emphasis should be placed on “you” and not “I”. Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn’t have to think about what you’re saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don’t promise a 200% increase in sales because most people won’t believe it even if it’s true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.
Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.
Understand that people are emotionally motivated. They want to:
- Make more money
- Save money
- Do a good job
- Experience love
- Have a satisfying home life
- Get something for free
- Look good
Use simple graphics to get the reader’s attention:
- Bullets
- Dashes
- Check boxes
- Numbers
- Asterisks
Some Things To Remember When Writing Your Sales Letter:
Put yourself in the reader’s place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don’t tell them you wrote it! For some reason they think it’s bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, “Where can I find this?” You got yourself a winner! Listen to any and all comments. Re-write any parts that turn others off.
Be logical when you state your argument. Don’t try to fool them with outrageous claims that border on the fantastic. Your readers are too smart to fall for such trash.
When you begin writing your sales letter try to accentuate important statements using:
- Underlines
- Exclamation points
- All capital letters (Careful here don’t over do it)
- Highlight with a second color (Yellow)
The very last thing that should appear on your sales letter is the P.S. Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer. Remember to put a P.S. (post script) on all sales letters.
Sample P.S.
P.S. At $29.95 the Super Car Wax is an incredible bargain reserved for past customers only. Act now, and get a bonus super car glass cleaner yours free! While new customers are forced to pay $39.95 for this one of a kind car wax you get it at significant savings! Act Now by calling 800-123-4567
|
About The Author
Copyright © 2001 Andres Munoz Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe visit http://www.mybusiness-resource.com and download your 4 free e-books.
> |
This article was posted on January 16, 2002
Is It Worth Hiring A Professional Copywriter?
"Article writers wanted: I will pay $3.50 per article. Must be quality writing – no hobbyists!"No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What’s more, there's nothing particularly unusual about this advert. It seems that more and more often these days, people expect writers to work for free – or as close to free as it's possible to get.So what's the catch? Well, professional copywriters won't write for $3.50, which means that the only people who'll respond to an advert like this will be very people the employer says he doesn't want – hobbyists.But what's wrong with that? Why not go with a hobbyist – a non-professional writer? What can a professio...
8 Tips To Get Publishers To Notice You
If your articles aren't getting published very often, or you just want to increase the chances of them being published, then you will benefit from the tips in this article. 1. Article Length You should always keep you article 500 to 800 words long. If you can't fit what you want to say into that amount of space, then break your article up into more than one part. 2. Resource Box Length When writing your resource box, keep it 5 to 6 lines long. In a resource box you are simply trying to get people to request more information, not sell them something. If you want a longer ad, buy one! 3. Line Length The lines in both your article and your resource box should be formatted to 60 to 65 characters per line. One of the consequences of not doing so is that, in s...
Businesses Are Asking: To Blog Or Not To Blog?
That’s the question lots of people are asking – and the answers are as varied as all the blogs out there in cyberspace. Oh, and in case you don’t know what blogs are, they’re web logs that are updated ...
|
 |
|
|
Voices In Your Head
Are you struggling with your story’s dialogue? If so, you’re not alone. Dialogue is tough for many writers. Fortunately, by learning to listen, you can make your fictional dialogue much stronger. So let’s begin by looking at a quick dialogue exchange, from a short story I’ve been working on.Her eyes finally met mine. “This isn’t right, Neil. You felt ... |  |
| The Temptation Of George Rusky
Greetings,I’m writing to you to share some of my concerns and at the same time, ask you for help. It’s about the Internet.The biggest problem caused by the Internet, as I can see it, is the openness and accessibility to an unlimited amount of information.Naturally, one who can touch a key board at least with one finger, should accept the Internet with all its good and evil as an incredible invention of all times.That’s one side of the coin.Another one is that I’m totally lost in the ocean of online offers; one is more seductive than other.”The best method of creating your wealth on line…” shouts at us a sales letter.“The most progr... | |
| How To Write A Solution-savvy Sales Letter To To Get Clients
Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly- whispered secret that says their sales letters should sell solutions, not services, to yield the best results. Solutions are jewels; they shimmer in sales pieces. Prospects will peruse your sales letter if they discover you have a solut... | |
| How To Find A Niche For Your Blog
It is important to realize that your choice of a niche can have a significant influence on the success or failure of your new blog. Deciding on a theme can be a daunting task. What exactly are you going to write about? Your niche needs to be a popular topic that many people are interested in. If you are going to blog about yourself, then you better have a very interesting life, or yo... | |
| Five How To's For Those Who Dream Of Becoming A Writer
I am often asked what it takes to become a writer or "How can I do what you do?" The answer is not complicated. Anyone can write. Even if you were never a contestant for your eighth grade spelling bee, there is spell check. It is a marvelous invention. All of us have ... | |
| Tips On Writing A Killer Sales Letter
Writing a sales letter doesn’t have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter Benefits The first thing you need to do is focus on th... | |
| How To Identify Great Book Ideas And Writing Opportunities
The first and maybe the most important step in writing a book is coming up with a great idea for some really useful or interesting book. The great idea makes the writing fun. The great idea makes the book easier to sell to a publisher. In the end, the great idea means you’ve got a shot at making good money from your writing. Unfortunately, many new writers don’t have a clue as to how to do this. Accordingly, I offer the following tips based on the 150 or so books I’ve written and the three dozen books I’ve published:Don’t pick something big and obvious…The first thorough book on any important topic—the last war, the current big business success, the ... | |
| Is It Worth Hiring A Professional Copywriter?
"Article writers wanted: I will pay $3.50 per article. Must be quality writing – no hobbyists!"No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What’s more, there's nothing particularly unusual about this advert. It seems that more and more often these days, people expect writers to work for free – or as close to free as it's possible to get.So what's the catch? Well, professional copywriters won't write for $3.50, which means that the only people who'll respond to an advert like this will be very people the employer says he doesn't want – hobbyists.But what's wrong with that? Why not go with a hobbyist – a non-professional writer? What can a professio... | |
| What Employers Look For In A Freelance Writer
Freelance writing is as much about selling yourself as it is about writing. With this in mind, we asked some of the employers who use our site, and others like it, just what it is that they look for in a freelance writer. Here's what they told us:1. Employers won't go looking for the information they need "A lot of the freelancers who replied to my advert just sent me their quote and nothing else," says Angel, who advertised for a freelancer in July. "There was absolutely nothing to set them apart from all of the other writers who responded, and I'd have had to contact them with questions to try and get the in... | |
| Becoming A Ghostwriter
Ghostwriting can be rewarding in two ways.a) You get a chance to research and write about all types of topics that you wouldn't normally have a chance to learn about. The old theory in writing "write what you know" doesn't apply to ghostwriting since your clients will dictate what topic you will write about.b) You can make a decent living at it.If you're new to writing, it may take a while to get clients but it is possible. It just takes a little hard work and perserverance. There are several ways to get clients. Here are a few.1. Bid on writing jobs on contracted work site such as Elance.com, Guru.com and |
| | |
|
|
